Mae is a groundbreaking, data-driven pricing tool that simplifies and elevates cost estimation for law firms. Leveraging innovative technology, Mae supports both bottom-up and top-down approaches to deliver unparalleled accuracy and strategic flexibility.

In the bottom-up approach, users identify similar matters phase-by-phase, guided by robust scope data. When paired with DocEx, our document-based data extraction tool, this process becomes seamless. Mae analyses these matters to estimate effort, assign roles, and calculate costs using real-time rate data—delivering precise phase and total cost projections. Powerful insights help users assess the reasonableness of costs and experiment with various pricing strategies, from standard rates to bespoke discounts and margins. Expected revenue, profit, and key metrics are displayed instantly, with easy sharing and tracking of changes.

For the top-down approach, Mae incorporates market intelligence and constrained optimisation to design optimal teams and work allocations within given rate constraints, enabling innovative pricing models.

With flexible outputs in CSV or PDF format, Mae transforms pricing into a refined, strategic process, empowering lawyers and pricing teams to deliver clarity and creativity to clients with ease.