The firm aimed to strengthen its competitive edge in pitching. We identified a gap in their sales materials: a lack of quantitative data. The hypothesis was that by showcasing their track record—handling large cases, win rates, timelines, client satisfaction—and their expertise in costing scenarios like varying arbitration panel sizes and cases with multiple defendants, they could offer unmatched certainty and transparency.

Metamorf worked with the firm's partners, business development, and pricing teams to identify the key information clients sought during pitches and what would add the most value. We developed a user-friendly, web-based knowledge hub that organised key statistics, featured search functionality, and allowed users to apply filters, enabling non-technical users to easily and quickly access the precise data they needed for their pitches.

The firm secured a $3 million mandate just two days after the hub's launch, attributing the win to insights they previously couldn't access. A year later, partners who sponsored the project confirmed that the hub has significantly enhanced their sales efforts.